While Sydney celebrated the start of a new year with the usual festivities across the Opera House and Bennelong Point, other regions of New South Wales were engulfed with bushfires like never seen before. During Golden Globes Award, iconic star Jennifer Aniston said in her speech; “Make no mistake. The tragedy unfolding in Australia is climate change-based. We need to act based on science, move our global workforce to renewable energy, and respect our planet for the unique and amazing place it is”.
National protests worldwide related to climate change are on the rise. It’s fair to say that the environment has never been so high on the agenda. In the EU, just last year, measures on single-use plastic were formulated with bans to be enforced from 2021. We are witnessing high movements from linear to circular economies, whereby policy-makers are looking beyond processes of production and consumption introducing models that keep sustainability in the loop, eliminating pollution and regenerate natural resources.
As the focus increases on the environment, the concept of sustainability is making inroads into consumer and industry attitudes. Consumer attitudes are changing and there is a growing consensus and agreements that brands and retailers need to act on and make changes for their business and with respect to the future of our planet.
Source: Pro Carton (2018)- European Consumer Packaging Perceptions Study. Packaging for a better world.
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