The environment is climbing higher on the agenda, not just across Europe but worldwide when compared to a decade ago. Perhaps, some people argue that now it is a bit too late to address the aftermath of climate change, but I think it is better late than never!
Studies show that in Europe, more than 68% of Europeans now say that they being environmentally-friendly is now more or very important to them. Interestingly, the Italian consumers appear to be most concerned, with 73% of participants in the Pro Carton study claiming that environmental issues are now more or very important to them. Table 1 shows how these consumer attitudes differ in 7 different countries.
Indeed, these change in perspectives is observed mostly in young shoppers and consumers, an age group that is being influenced continuously through diverse mediums (to be discussed in the future). The study shows that shoppers from 19-29-year-old across Europe are putting the environment higher on agenda, with being environmentally-friendly more important to them and their families.
Attitude Italy Turkey France Spain UK Germany Poland
More or very
important to them 73% 70% 69% 65% 67% 68% 62%
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