Studies show that there was an increased focus on sustainability and product safety when discussing current and future packaging solutions. More than ever, sustainable packaging is trending between consumers. However, one function of packaging that is highly ranked is the protection of the product.
‘Easy to recycle’ was considered the next feature of packaging preferred by consumers. In countries such as the UK and Italy, 63% of respondents ranked this attribute of packaging amongst the top three. Furthermore, packaging made of natural, renewable materials followed the easy to recycle attribute, scoring mostly in Germany.
A product’s ecological impact is becoming an increasingly important factor in consumer’s purchasing decisions, with packaging both recyclable and made from natural, renewable resources scoring quite higher than easy to open and resealable.
Consult with one of our packaging experts to create the ideal packaging for your product. At Gutenberg Press, we create bespoke packaging that is comprised of all the necessary packaging features, making your own product, one of a kind. Contact us now for more information.
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