The environment has never been so high on the agenda, and consumers are doing their utmost to protect it, be it with global protests, and changing their consuming trends, preferring to spend more for sustainable packaging.
European consumers are recognizing and appreciating that carton board as the most sustainable environmentally friendly and recyclable form of packaging with considerable influence their habits to a growing extent. And with the spotlight on global warming also shining ever brighter, many shoppers have suddenly become increasingly aware of how environmentally unfriendly the packaging they come into contact with is and are acting accordingly in their purchasing decisions.
I came by a video of the Great Pacific garbage patch- (https://theoceancleanup.com/great-pacific-garbage-patch/) which shows the reality that in the near future, it will be necessary for brands and consumers to change their packaging habits.
This is already set into motion. In fact, in a study by Pro Carton, 74% of Europeans said that current media focus on sustainability and plastic waste issue has influenced them to change their packaging habits, with 82% of Spanish Consumers claiming to be changing how they shop, compared to the UK, Italy, Turkey, France, Poland and Germany.
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