In contemporary times, consumers have a good working understanding of different forms of packaging, from carton board, glass to tin and plastic and their status as environmentally friendly. Studies by Pro Carton show that 52% of all Europeans believe that cartonboard is the most environmentally friendly packaging followed by glass at 32%, plastic at 9% and tin at 5%. Indeed, 63% of UK consumers who participated in this study think that cartonboard is the most environmental-friendly packaging.
Additional, yet again, cartonboard material is considered to be the most recyclable material with 45% of Europeans participating in the study sharing this perception. This is followed by 32% in glass, 15% in plastic and 9% in tin.
Importantly, these two statistics show that cartonboard is increasing in its importance by consumers. Moreover, consumers attitudes are changing towards more sustainable packaging, ie use of cartonboard. Therefore brands are required to step up their game in addressing this change in consumer attitudes and facilitate their sales with creative yet sustainable environmental-friendly packaging.
Gutenberg Press is a folding-carton packaging manufacturer with over 35 years of experience. We are a one-stop-shop with prepress, printing and post-press services all happening under one roof. Consult now with our packaging experts.
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